The global car industry is in recesssion. Most German car manufacturers are already working in forced holiday mode. What a great moment to think anticyclical and launch a new car. Or relaunch a true vintage car, the Trabant.
Why? The Trabant is one of the most successful mass produced cars of all times. It was a real Volkswagen (people's car), it was small, simple (it could actually be repaired), durable (most kept going for 20 years), timeless design, had an ecological side (the chassis was made of some kind of recycable cardboard material, while the engine was a real ecological disaster). And of course it achived historic fame as the mobility symbol of the 1989 fall of the Berlin Wall. What other car brand can claim a similar status. Are these not enough reasons for a relaunch of the Trabant?
What should the new Trabi be and look like?
The new Trabi should be based on the key values of the original Trabant: simple- small- recycable- durable- timeless design- cheap (7000 Euro would be a good target)- Made in (East) Germany.
In addition, and crucially important, the new Trabi should push the limits of eco-economic technology and design. The new Trabant will be GreenTrabi.
The GreenTrabi will be the Volkswagen of the 2010s. And as the Volkswagen Kaefer was the symbol of the German economic miracle of the 1950s, the GreenTrabi could be a symbol of the German eco-econmic miracle of the 2010s.
The GreenTrabi concept has nothing in common with the idea of the miniatur model company Herpa to produce 5000 limited edition New Trabis for a retail price of 50,000 Euro each.
What's next? Let's find an investor who puts his money into the GreenTrabi car revolution. And let's launch the idea in 2009, 20 years after the fall of the Berlin Wall. 1989 was the year of the peaceful revolution to a capitalist society. The capitalist system now needs a eco-economic revolution and the GreenTrabi could become another revolutionary symbol.
Why? The Trabant is one of the most successful mass produced cars of all times. It was a real Volkswagen (people's car), it was small, simple (it could actually be repaired), durable (most kept going for 20 years), timeless design, had an ecological side (the chassis was made of some kind of recycable cardboard material, while the engine was a real ecological disaster). And of course it achived historic fame as the mobility symbol of the 1989 fall of the Berlin Wall. What other car brand can claim a similar status. Are these not enough reasons for a relaunch of the Trabant?
What should the new Trabi be and look like?
The new Trabi should be based on the key values of the original Trabant: simple- small- recycable- durable- timeless design- cheap (7000 Euro would be a good target)- Made in (East) Germany.
In addition, and crucially important, the new Trabi should push the limits of eco-economic technology and design. The new Trabant will be GreenTrabi.
The GreenTrabi will be the Volkswagen of the 2010s. And as the Volkswagen Kaefer was the symbol of the German economic miracle of the 1950s, the GreenTrabi could be a symbol of the German eco-econmic miracle of the 2010s.
The GreenTrabi concept has nothing in common with the idea of the miniatur model company Herpa to produce 5000 limited edition New Trabis for a retail price of 50,000 Euro each.
What's next? Let's find an investor who puts his money into the GreenTrabi car revolution. And let's launch the idea in 2009, 20 years after the fall of the Berlin Wall. 1989 was the year of the peaceful revolution to a capitalist society. The capitalist system now needs a eco-economic revolution and the GreenTrabi could become another revolutionary symbol.
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