Much has been written about the successful PR campaign of the Queensland Tourism authority who spent relatively little money in advertising The Best Job in the World as a well paid ranger on a Queensland island having a good time and writing a blog about it. This became a truly viral marketing campaign with millions of followers, thousands of applicants and tons of media coverage. A great and innovative low budget campaign for Queensland Tourism.Apart from the campaign, is a ranger job on an island in Australia really the best job in the world? It's a nice sabbatical and can lead to new thinking, but otherwise?
For me the best job in the world is the one which engages and challenges me, which has some sort of impact beyond myself and in which I work together with like-minded people. It should also be fun. Ultimately, the best job in the world should help to make this world a better place.
Do these jobs exist? Yes, they do. It could be running a locals bar in Italy, managing a volunteer sports club or working for a humanitarian organisation. All of those and many others could and should advertise jobs as 'The best job in the world, probably.' or 'One of the best jobs in the world, really'.
Let's learn from the Queensland campaign and use it to draw attention to the best jobs in the world, those which make a difference.
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